Smart Home Security Goes Mainstream in India: Qubo CEO Shares Insights New Delhi: As India rapidly embraces digital transformation, smart home security devices have transitioned from luxury items
Smart Home Security Goes Mainstream in India: Qubo CEO Shares Insights
New Delhi: As India rapidly embraces digital transformation, smart home security devices have transitioned from luxury items to essential household products. Nikhil Rajpal, CEO of Hero Electronix and Qubo, notes this shift is driven by growing safety concerns and technological advancements making these solutions more accessible.
Affordable Protection for Indian Homes
Rajpal highlights a significant change in consumer perception: “Smart security products are no longer expensive. Unlike traditional security systems that were costly and complicated, today’s solutions are both affordable and user-friendly.”
The homegrown brand Qubo is capitalizing on this trend by offering AI-powered cameras, dashcams, and smart locks specifically designed for Indian conditions. These products align with the ‘Make in India’ initiative while addressing local needs.
Awareness Growing, But Challenges Remain
Recent high-profile incidents, including celebrity home invasions, have boosted interest in security technology. However, Rajpal observes that consumer education remains a hurdle. “While awareness is increasing, many still don’t fully appreciate how these devices enhance safety and convenience,” he explains.
READ MORE-गंदे मेकअप ब्रश बन सकते हैं पिंपल्स की वजह, जानें कैसे करें बचाव
Bengaluru exemplifies this growing demand, particularly for dashcams. What began as a tool for content creators has become essential safety equipment for everyday commuters.
Qubo’s Winning Formula
The company differentiates itself from international competitors through three key focuses:
With India’s smart home market poised for exponential growth, Qubo aims to lead by combining cutting-edge AI with practical, real-world applications.
