Instagram, owned by Meta, has once again rolled out a feature that is set to revolutionize how content creators engage with their audience. The latest update allows creators to link multiple Instagram reels together, turning individual videos into a connected series. This means users can now enjoy seamless storytelling without having to scroll endlessly through a creator’s profile.

Why This Instagram Reel Feature Matters

The new Instagram reel feature is designed for creators who share multi-part content. Previously, creators had to prompt their audience with messages like “Come back for Part 2” or “Check my profile for the next reel.” This often caused a drop in engagement, as viewers had to navigate manually through several posts.

Now, with the linked Instagram reel option, creators can directly guide their audience to the next video in the series. Whether it’s a multi-part tutorial, a recipe collection, a travel diary, or a vlog series, this update eliminates friction and enhances user experience.

Who Benefits from the New Feature?

This feature isn’t limited to professional creators or influencers. It’s available for personal account users as well, making it a versatile tool for:

• Influencers who want to share engaging storytelling across multiple reels.
• Brands that use Instagram reels to showcase products in step-by-step demonstrations.
• Small businesses looking to showcase collections, behind-the-scenes footage, or product launches in a cohesive manner.

Essentially, anyone who relies on Instagram reel content to build engagement, drive followers, or promote products can benefit from this game-changing update.

How to Access the Feature?

Instagram is rolling out this feature gradually through a server-side update, meaning not everyone will get it at the same time. Some users may need to switch to a creator or professional account to access the option.

How to Link an Instagram Reel in a New Post?

If you’ve received the update, here’s how you can link reels while uploading a new post:

1. Create Your Video – Start by creating your Instagram reel as you normally would.
2. Upload and Edit – Once your editing is complete, tap Next.
3. Access the Caption Screen – On the caption screen, you’ll see a new option called Link a Reel.
4. Select the Reel to Link – Tap the option and choose the reel you want to link. You can also give it a title, or leave it as the default “Linked Reel.”
5. Publish Your Post – Once done, your new Instagram reel will include a link to the connected reel.

How to Link an Instagram Reel to an Existing Post?

This feature also works for reels you’ve already posted. Here’s how:

1. Open your profile and select the reel you want to edit.
2. Tap the three-dot menu in the top-right corner.
3. Choose the Link a Reel option.
4. Select the reel you want to link and optionally add a title.
5. Tap OK to save and complete the linking process.

Why This Update Could Boost Engagement

One of the biggest challenges for Instagram creators has been retaining audience attention across multiple reels. While a single Instagram reel can grab attention, keeping viewers engaged across an entire series has often been difficult.

With this new feature, users can watch a series of reels without interruptions. It’s similar to binge-watching a show – once you finish one episode, you immediately move to the next. This not only increases watch time but also improves the chances of followers engaging with more content, commenting, liking, and sharing.

Potential Impact on Brands and Businesses

For brands and businesses, this update is more than just a convenience – it’s an opportunity to create structured marketing campaigns. Here are a few examples of how it can be used effectively:

• Product Launch Campaigns – Showcase different features of a new product in a connected reel series.
• Educational Tutorials – Share multi-part guides on how to use products or services.
• Behind-the-Scenes Content – Take followers through the journey of how your brand works, from concept to delivery.

The ability to link an Instagram reel series means businesses can tell better stories, keep audiences hooked, and create more meaningful engagement.

User Experience at the Core

Instagram has been pushing hard to make reels the centerpiece of its platform, competing with TikTok and YouTube Shorts. By adding the ability to link reels, the app is improving navigation, reducing content discovery friction, and ultimately making the platform more user-friendly.

For creators, this is a long-awaited update. No more posting “Part 1,” “Part 2,” and “Part 3” with the hope that viewers will find them all. Now, a simple tap takes users to the next Instagram reel in the sequence, keeping the story flowing smoothly.

Key Takeaways for Creators

• Start planning your content in series rather than single posts.
• Use the linked Instagram reel feature to create longer stories broken down into digestible parts.
• Ensure each reel ends with a strong hook to encourage viewers to click to the next one.
• Leverage the increased watch time and engagement to drive more traffic to your profile or even external platforms.

Final Thoughts

Instagram’s new linked Instagram reel feature is more than just a small update – it’s a strategic move to keep creators and audiences engaged for longer. For influencers, brands, and small businesses, this means a better way to organize content, improve storytelling, and increase overall engagement.

As Instagram continues to roll out this feature, creators should experiment with new formats and see how connected content performs compared to standalone reels. One thing is certain – the future of content on Instagram is all about seamless storytelling, and this new update is a major step in that direction.

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