Amazon Prime Day 2025 is officially live in India, and this year’s edition promises to be the biggest one yet. Starting July 12 and running through July 14, this 72-hour mega sale is exclusively for Prime members and brings unbeatable deals across smartphones, laptops, TVs, appliances, fashion, and more.

Blockbuster Deals on Tech Gadgets

Shoppers can grab record-low prices on top smartphones, including:

• iPhone 15 at just ₹57,999
• Samsung Galaxy S24 Ultra at ₹74,999
• iQOO Neo 10R 5G for ₹23,499 with bundle offers

Laptops also see major markdowns, with the Lenovo IdeaPad Slim 3 available at ₹61,990. Tech enthusiasts looking to upgrade their home entertainment setups can find OLED TVs from LG, Sony, and Xiaomi with discounts of up to ₹10,000, plus No Cost EMI and additional bank offers. The LG OLED B4 55-inch TV is one of the top highlights at ₹89,990 including bank discounts.

Faster Deliveries for Smaller Cities

Amazon is expanding its logistics footprint with over 30 new delivery hubs across cities like Mohali, Hubli, and Panchkula. This move is aimed at enhancing last-mile delivery and ensuring even remote locations get products faster than ever.

The company’s network now includes over 2,000 delivery stations and 28,000 partner stores under its “I Have Space” initiative. According to Abhinav Singh, VP of Operations at Amazon India and Australia, this will result in “seamless and on-time deliveries” for customers throughout India.

AI Assistant Rufus: Your Smart Shopping Guide

A key innovation for Prime Day 2025 is the wider rollout of Rufus, Amazon’s in-house AI shopping assistant. Available on both desktop and mobile apps, Rufus can help users:

• Compare products
• Offer purchase suggestions
• Guide users through tech specifications and feature comparisons

With AI integration improving each year, shoppers can now make smarter, quicker decisions and avoid endless scrolling.

Exclusive Payment Offers

Amazon has sweetened the deals with several payment-based discounts:

• 5% instant discount for Amazon Pay ICICI Bank credit card users
• ₹100 cashback for UPI users on their second purchase worth ₹1,000 or more
• Amazon Pay Later offering up to ₹60,000 credit with rewards up to ₹600

These financial perks make it easier for customers to stretch their budgets even further during the sale.

Prime Membership Plans

To participate in Prime Day, users need to be subscribed to Amazon Prime. There are three tiers available:

• Annual Prime Membership – ₹1,499/year (includes shopping, Prime Video, and Prime Music)
• Prime Lite – ₹799/year (limited streaming access + fast delivery)
• Prime Shopping Edition – ₹399/year (fast delivery only, no entertainment benefits)

According to Akshay Sahi, Director of Prime, Deliveries, and Returns at Amazon India, “Prime Day is a celebration of our customers, and this year we’re going bigger than ever with 72 hours of unmatched savings and blockbuster entertainment.”

Why Prime Day 2025 Is Bigger and Better

• 72 hours of non-stop deals
• Exclusive Prime member benefits
• New AI shopping support
• Faster deliveries to tier-2 and tier-3 cities
• Massive tech and electronics discounts

Whether you’re upgrading your smartphone, setting up a smart home, or simply restocking essentials, Amazon Prime Day 2025 offers unmatched savings and convenience.